As part of the networking group I belong to, I gave a short presentation on Facebook today and this was my handout with tips on facebook pages:
Ideas for your facebook page content:
For more tips and information like defined on facebook: www.facebook.com/definedcoach
- Give people a reason to like your page – there are so many pages out there, why should people like your page!
- Only 12-16% of your posts get seen so ensure you are posting at times when you target audience are on Facebook
- Photos and short posts get more engagement
- Ensure you are providing valuable content – only 20% of posts should be offers
- To switch to your Business page profile to post comments, like and share on other pages follow these instructions
- Change your facebook URL so it is easier for people to find you and looks better on your business cards etc:
- Share your Facebook URL on your marketing material – including business cards, your email signature, etc
- Think about what you like and comment on and then apply that logic to your own likers
Ideas for your facebook page content:
- Tips and information that can help solve your clients issues
- New and exciting things happening in your industry
- Updates on your team and business
- Events and things you are part of or going to
- Calendar specific things – eg Valetines Day, Fathers Day
- Quotes and inspirational things
- Current events relevant to your industry
For more tips and information like defined on facebook: www.facebook.com/definedcoach