As part of the networking group I belong to, I gave a short presentation on Facebook today and this was my handout with tips on facebook pages:

• Give people a reason to like your page – there are so many pages out there, why should people like your page!
  

• Only 12-16% of your posts get seen so ensure you are posting at times when you target audience are on Facebook

• Photos and short posts get more engagement
  

• Ensure you are providing valuable content – only 20% of posts should be offers
  

• To switch to your Business page profile to post comments, like and share on other pages follow these instructions
  

• Change your facebook URL so it is easier for people to find you and looks better on your business cards etc:
  

           To Change – click on Edit Page/Update Page Info and update ‘Page              Address’

• Share your Facebook URL on your marketing material – including business cards, your email signature, etc
  

• Think about what you like and comment on and then apply that logic to your own likers
  

 Ideas for your facebook page content:

• Tips and information that can help solve your clients issues
• New and exciting things happening in your industry
  
• Updates on your team and business 
  
• Events and things you are part of or going to
  
• Calendar specific things – eg Valetines Day, Fathers Day 
  
• Quotes and inspirational things
  
• Current events relevant to your industry           

For more tips and information like defined on facebook: www.facebook.com/definedcoach

Some of the most frequent questions I'm hearing at the moment is how do I differentiate between my personal profile and Business page profile and then comment on other pages under my Business name?

So follow these instructions:

1. Login to facebook and click on the Star on the top right hand corner

2. It should give you the heading 'Use Facebook as:" and list all the pages you are an Administrator on. Then select the Page you want to start commenting from.

3. Once you have selected the Page, the Top Header will change from your name to the name of the Page you are now in the profile of:

You should now be able to comment/like/share etc on other people's links and posts under your Business Page profile.

Please feel free if this has been helpful or any questions you may around this.